Since the early 1900s, tourists flocked to the town in early spring to enjoy millions of spring blossoms, particularly azaleas, in private and public gardens, including the mid-town Azalea Park. Thus, Summerville acquired the earned designation, "The Flower Town in the Pines."
The azalea spring bloom is just beginning. It is a prelude to the biggest festival in South Carolina, the Flowertown Festival. This year it is scheduled to take place April 1 – 3. Have you ever wondered how the name "Flower Town in the Pines" came to be?
In 1925, Virginia Lowndes Bailey entered a slogan contest sponsored by the town's Chamber of Commerce. She won the $5 prize. Her entry was "Flower Town in the Pines." The brick archway spanning Main Street near the Highway 78 intersection spotlighted her winning slogan for all to see. Virginia's son wanted her contribution remembered. She was known as "the horsewoman." So, the family donated a horse weathervane to the town, and the town council approved a commemorative plaque. The brick archway with her winning slogan is gone, but the weathervane remains and resides on top of the present Town Hall building.
In the 1930s, tour guides would stand by the brick archway holding signs in their hands, entertaining the hope arriving tourists would acquire their services. The Town Hall was another gathering place for the young guides. All local boys, upon being chosen, they would jump onto an arriving car's running board and direct the driver past the town's beautiful residential gardens and key landmarks. Berlin G. Meyers was one of those young boys. He was paid a meager five dollars for his services, but as he fondly recalled, "A real fortune for a young boy in those days." The brick archway crumbled into history, leaving fond memories of a bygone age.
In 2011, Summerville experienced a revival of its glory days when it embraced its identity as "The Birthplace of Sweet Tea." Mayor Bill Collins formed a tour task force in 2013 and tours in Summerville took on a new look in the shape of green and red colored transportation vehicles. They were seen traveling the streets around the downtown area and beyond on Fridays and Saturdays. In 2013 and 2014, sweet tea and tours put the town in the Lowcountry spotlight. As a beneficial result, the "Sweet Tea Trail" was formed, and the "Sweet Tea Festival" was established. A 15-foot mason jar named "Mason" stands in the downtown district, a testimony to the town's rights to the trademark.
The "Good Eats on the Sweet Tea Trail" was one of those tours. Immediately upon arrival to the Visitor Center doors, Tina Zimmerman, Summerville's tourism coordinator, graciously welcomed you. An offering of sweet tea was available nearby. Once everyone had arrived, the group assembled in a room lined with images of Summerville's past. Tina began the tour with an inspirational video introducing everyone to a short summation starting with the town's inception and concluding with Bill Collins, Summerville's mayor, wishing all a fun time. Storyteller Tim Lowry, as guest narrator, entertained the group after they boarded the trolleys. Summerville DREAM's Janyce Shoemake Hursey often accompanied the guests as the trolleys transported them to various local food entrepreneurs."Sweet Tea Trolley Tour of Historic Summerville and Linwood Gardens" was a 90 minute guided tour for $20 where you would see the preserved downtown and then travel through the back roads of the town to see its historic homes. Like "The Good Eats Tour," it started in the Visitor Center with a history film from 1939. Local historian Barbara Lynch Hill would give a guided tour on the trolley with a stop at the historic Linwood Gardens, named one of the 10 Best Bed and Breakfast Gardens in the World. In case of rain Linwood owner will board the trolley and give oral tour. A second tour concentrated on history, was more extensive and included the sites of the Tea Farm and The Pine Forest Inn.Summerville DREAM planned on offering tour guide training for the "Sweet Tea Trolley Tours." Tim Lowery and Barbara Lynch Hill were assigned to conduct the sessions. The workshop was to be held at the DREAM office at First Citizens Bank. Unfortunately, the trolleys would eventually leave town.Time rolled on for the town, and plans were brewing in the downtown area. On March 1, 2019, Summerville inaugurated the newly completed Hutchinson Square Project with a ribbon-cutting and celebratory party. Town representatives and residents packed the refreshed historic downtown area. The crowning touch to the restoration featured a pavilion with a roofline patterned after the old railroad station that once upon a time stood close by and a gateway reminiscent of earlier days in the town's honored history, a replica of the old brick archway. A proclamation went out declaring Summerville to be "AT THE HEART of it ALL."
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